Hawaiian Celebrates National Recognition at the SCCA Marketing Awards

From inspiring family adventures and innovative placemaking to fashion-led retailer engagement, Hawaiian has been recognised on the national stage at the 2026 Shopping Centre Council of Australia (SCCA) Marketing Awards.

The awards celebrate the very best in shopping centre marketing across the country, spotlighting campaigns that demonstrate creativity, innovation, community connection and commercial impact.

This year, Hawaiian was named a national finalist across three categories, with Autumn in Motion at Claremont Quarter named as Runner-Up in the Retail Marketing category.

Being recognised among the country’s leading shopping centre marketing campaigns is an achievement in itself and reflects Hawaiian’s commitment to creating experiences that bring people together, strengthen community connections and add value to the places we own and manage.

Whether through family-friendly adventures, innovative activations or retailer-led experiences, our goal remains the same: creating places where people feel welcome, connected and inspired to participate.

 

FINALIST & RUNNER-UP CAMPAIGN
Autumn in Motion at Claremont Quarter – Retailer Marketing

Where fashion, movement and community came together.

Autumn in Motion reimagined seasonal retail marketing through a fashion-led campaign that invited customers to experience Claremont Quarter in a new way.

Centred around movement, style and participation, the campaign brought together fashion retail partners, customers and the wider community through a series of engaging activations designed to showcase autumn fashion while encouraging connection and discovery.

The campaign successfully blended commercial objectives with community engagement, driving retailer participation while creating an experience that felt dynamic, contemporary and uniquely Claremont Quarter.

Through innovative execution and strong retailer collaboration, Autumn in Motion demonstrated how retail marketing can become an experience in itself.

Autumn in Motion was Claremont Quarter’s flagship Autumn / Winter campaign, strategically developed to strengthen the centre’s position as Perth’s leading premium fashion destination while driving retailer performance during one of the year’s most important trading periods for the centre.

Read more here: Autumn in Motion brings fashion to life at Claremont Quarter – Hawaiian

FINALIST: Hawaiian’s Space Escape Bus -Innovation 

An out-of-this-world adventure with a purpose.

In an Australian-first, Hawaiian partnered with Assembly + Co and Blue Builders, finding a new purpose for a retired bus, transforming it into one of Hawaiian’s most ambitious community activations to date. The innovative project combined sustainability, imagination and community engagement to create an experience unlike anything seen before in Western Australia.

Hawaiian’s Space Escape Bus, proudly supporting Telethon7 was reimagined as a travelling space-themed adventure, bringing immersive play, creativity and discovery directly to communities across Hawaiian’s shopping centre portfolio.

For a small fee, with full proceeds supporting Telethon7, children and families stepped aboard the mobile escape room to explore a series of interactive missions and hands-on experiences designed to spark imagination and curiosity.

As a fun and entertaining family experience, the campaign also delivered a meaningful social impact outcome by raising funds for Telethon, helping support sick, vulnerable and disadvantaged children and their families across Western Australia.

By combining innovative placemaking, family engagement and community fundraising, Hawaiian’s Space Escape Bus demonstrated the power of creative thinking to create lasting impact.

Read more here: Hawaiian and Telethon: A Treasured Partnership – Hawaiian

 

FINALIST: School Holiday Adventures with Paddington Bear at Claremont Quarter – Compelling Experiences 

Bringing a beloved storybook character to life.

During the April 2026 school holidays, Claremont Quarter welcomed one of the world’s most loved literary characters when Paddington Bear arrived for an immersive school holiday experience.

Designed to delight children and families, the campaign transformed the centre into a destination for adventure, storytelling and imagination. Guests were invited to follow Paddington-themed experiences throughout the precinct, creating memorable moments while encouraging exploration and discovery.

The campaign successfully combined entertainment, customer engagement and family-friendly experiences, attracting strong visitation and creating meaningful opportunities for families to spend quality time together.

By connecting a globally recognised character with a locally delivered experience, the campaign reinforced Claremont Quarter’s position as a destination for premium, experience-led retail.

 

 

Creating Places People Want to Be

While each campaign was unique, they were united by a common goal – creating experiences that bring people together.

From inspiring curiosity and supporting important causes, to creating unforgettable family moments and championing local retailers, these campaigns reflect Hawaiian’s belief that shopping centres can play a meaningful role in community life.

As we continue to evolve our destinations, we remain focused on creating places where people can connect, participate and belong.