Autumn in Motion brings fashion to life at Claremont Quarter
26 May 2026
Across our portfolio of 11 shopping centres, each shaped by its own unique community, we actively look for ways to bring our places to life through thoughtful, experience-led activations.
Claremont Quarter, as one of Perth’s leading premium fashion and lifestyle destinations, provided a natural platform to showcase fashion in an immersive way.
Autumn in Motion was created to champion our retail partners while delivering a meaningful and engaging experience to the fashion community. It brought the Autumn Winter 2026 collections to life, strengthening the connection between brands, people and our place.
At its heart, the campaign was distinctly Western Australian, captured through a beautiful wintery shoot in Pemberton, reflecting the region’s texture, tone and natural beauty.
We also used the campaign as an opportunity to support local industry, bringing together emerging and established talent from across WA. From students at Curtin University, North Metropolitan TAFE and the Town of Claremont’s Youth Fashion Mentees, to a collective of leading creatives and partners, the collaboration added genuine depth, supporting and showcasing local talent whilst delivering on a shared vision.
A Runway Event Escalated
Autumn in Motion reimagined the traditional runway show as we transformed the centre’s escalators into a dynamic fashion stage.Â
The exclusive launch event offered guests a first look at the season’s collections, brought to life through movement and a bold, experiential format that reflected the energy of the centre.
The program also featured an engaging conversation between Morrison Creative Director Kylie Radford and Claremont Quarter’s resident stylist, Melissa Del Popolo. Together, they explored the key trends, textures and tones shaping the season, offering styling insights through Morrison’s latest collections.
Fashion in Motion
Spanning four days, the experience went beyond a traditional runway. It brought fashion into the heart of the centre through a roaming showcase that connected people directly with the collections in an engaging way.
This campaign reflects how we continue to evolve our centres; using creative activations to offer something more for our communities while supporting retailers with fresh and meaningful approaches.
To find out more about Claremont Quarter or the Autum/Winter 2026 collection, visit the website.Â
