Hawaiian’s SmartSparks: Eagles Rock My School

Hawaiian is proud to have sponsored the Eagles Rock My School education program for students across Perth during Term Two delivered via our SmartSparks school initiative.

As part of our commitment to community, we partnered with the West Coast Eagles to bring combined educational presentations and interactive football clinics to 47 schools, reaching an incredible 12,817 students. Including 6,058 girls and 1,014 Indigenous students. This initiative was designed to foster hard work, goal setting, and personal growth.

Students were immersed in sessions that were not only fun and motivational but also deeply informative. They explored themes of hard work, goal setting, and self-belief, values that align closely with Hawaiian’s vision for youth empowerment. The football clinics added a hands-on dimension, allowing students to engage directly with professional athletes who exemplify discipline, teamwork, and perseverance.

This impact was made possible with the partnership of the West Coast Eagles and Hawaiian’s SmartSparks. Through SmartSparks, we’ve helped create a space where students can dream big, build confidence, and connect with role models who inspire them to reach their potential.

The Eagles Rock My School program continues to shine as a beacon of positive influence. Hawaiian is honoured to play a role in shaping the next generation through meaningful partnerships that leave a lasting legacy in our community.