Hawaiian Awarded National SCCA Marketing Award

Hawaiian is thrilled to announce it has been awarded the highly coveted National Shopping Centre Council of Australia (SCCA) Marketing Award in the Brand and Partnerships, multi centre category for the creation and execution of the Centre of Neighbourhoods brand across our shopping centre portfolio.

The prestigious SCCA Marketing Awards Gala dinner was held late last week at the Ivy Ballroom in Sydney and saw the crowning of the ‘best of the best’ in shopping centre marketing campaigns across Compelling Experiences, Retailer Marketing, Brand and Partnerships, Innovation and Community Award categories.

Sandra Holloway, General Manager of Marketing and Partnerships said the accolade highlighted Hawaiian’s ability to seamlessly blend innovative marketing strategies with authentic community engagement.

“This achievement truly reflects the dedication and passion of our entire team. Our goal was to go beyond traditional marketing and truly embed the community spirit into all we do, and the result is a brand that resonates deep within Hawaiian’s communities. To see this vision come to life and to be recognised at a national level is truly an honour,” Sandra said.

“We are incredibly proud to receive this award among so many exceptional campaigns from across the country. On behalf of Hawaiian, I’d like to extend our congratulations to all finalists,” she added.

Hawaiian’s ‘Centre of Our Neighbourhoods’ brand was designed to truly reflect the heart of Hawaiian’s local communities and continues to represent the essence of its ten suburban shopping centres across the Perth metro area.