Hawaiian and West Coast Eagles AFLW Team Unite to Empower Perth Girls

Excitement was high at Mineral Resources Park earlier this week as young girls from communities across Perth spent Monday afternoon alongside star West Coast Eagles AFLW players.

Back for a second year, the Hawaiian x West Coast Eagles AFLW Girls Community Clinic welcomed girls aged 8-15 for a unique experience designed to build confidence, create connections and provide them with access to opportunities that may not otherwise be within their reach.

For many of the girls, it was their first visit to an elite sporting facility and, for some, their first time picking up a football and this highlights a key reason the clinic exists.

Across Hawaiian’s 11 diverse shopping centre communities, we meet young people from all walks of life, each with their own strengths, aspirations and challenges. We see the impact that positive experiences, meaningful interactions and access to opportunities can have on them.

Delivered through Hawaiian’s partnership with the West Coast Eagles AFLW team, the free clinic built on the success of the 2025 inaugural event, which received the Best Community Engagement Award at the 2026 WA Property Awards by the Property Council of WA.

Harnessing the impact of last years’ clinic, this year, Hawaiian expanded the program’s reach and welcomed a diverse group of young girls from communities across Perth. By removing barriers to participation, the clinic provided these young girls with a meaningful opportunity to build confidence and expand their horizons.

Inspired by Role Models

Hosted at Mineral Resources Park, the girls took part in football activities, led by West Coast Eagles AFLW players, toured the Club’s facilities and gained firsthand insight into the teamwork, commitment and determination required to perform at the highest level.

Beyond the football activities, the girls had the opportunity to connect with players, ask questions and experience an environment that encouraged them to challenge themselves and try something new.

More Than the Game

While football brought everyone together, the clinic was intentionally designed to be about much more than the game itself. It provided a platform for young girls to connect with inspiring role models, build new friendships and gain exposure to experiences that encourage confidence, resilience and self-belief.

By removing cost barriers, the clinic opened the door for more girls to participate, helping them feel welcomed, supported and empowered to grow both on and off the field.

The program also reflects the shared commitment of Hawaiian and the West Coast Eagles AFLW to creating pathways for young women both on and off the field.

It builds on the recent More Than the Game campaign, which celebrated the women behind the guernsey and the many roles they play beyond football.

As the girls left with signed autographs, photos and plenty of smiles, the lasting takeaway was something much bigger than football.

It was a reminder that confidence can grow from opportunity, that role models can change perspectives, and that sometimes a single experience can open the door to something much greater.