| Hawaiian's Parmelia House showcases PIAF's 'Immerse Yourself'
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As proud sponsor of the 2010 Perth International Art Festival’s Art:City program, Hawaiian has agreed to have its Parmelia House property on St Georges Terrace be amongst several buildings in Perth’s CBD to be showcased with the Festival's 2010 theme ‘Immerse Yourself’.
The Festival's theme is being expressed via a liquid magenta paint-like substance ‘dripping’ down building windows and walls around the city centre. At Parmelia House, the magenta ‘ooze’ has been applied down the front lobby windows of the building, providing an eye-catching display for passerbys on the busy St Georges Terrace.
'Immerse Yourself' being installed at Parmelia House
The final result
Parmelia House will display the pink ooze 'Immerse Yourself' theme until the Festival concludes on 1 March 2010.
Founded in 1953 by The University of Western Australia, the Perth International Arts Festival is the oldest international arts festival in Australia and Western Australia’s premier cultural event. The Festival has developed a worldwide reputation for excellence in its international program, the presentation of new works and the highest quality artistic experiences for its audience. For over 50 years the Festival has welcomed to Perth some of the world’s greatest living artists and now connects with over 300,000 people each year. For more information on the Festival, visit http://www.perthfestival.com.au/
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Posted on Tuesday, February 09, 2010 |
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